Speaking to the FT, Citi's Stuart Kaiser said that while AI remained a big theme in the world of stocks and shares, "just saying AI 15 times isn't going to cut it anymore". In addition, there is increased awareness of current generative AI products not exactly living up to their own hype. And early AI-enabled physical devices like the Rabbit R1 and Humane Pin have received bad reviews. "We're seeing the market around generative AI mature a little right now – early experiments set a lot of grand expectations, but when the rubber hit the road there were too many unexpected outcomes," says Chris Weston, chief digital and information officer of the tech service firm Jumar. "Businesses have a lot of value tied up in goodwill – the trust and comfort that their clients have in their services. Introducing ungovernable chatbots is a step too far for many right now." Tech analyst Paolo Pescatore agrees that the pressure is on for AI firms to deliver on their promises.